Spring Summer 2015 Photography
The goal was to capture wearing occasions for Crocs customers that assimilate with the brand, all under the theme "find your fun". The visual storytelling concept related to activities throughout summer that customers related to; neighborhood get togethers, playing in the backyard, days at the pool, beach trips, and a rooftop party where friends celebrate the summer. All "comfortable moments" that relate back to the main product attribute of Crocs footwear.
The model direction was to capture a candid, real, authentic, caught in the moment look and feel. We picked multiple locations in California that would translate to other Crocs global markets, and in the process we captured 50+ lifestyle and laydown shots for marketing use around the globe.
Lifestyle Photographer : Tom Rafalovich : Laydown Photographer : Amy Neunsinger : Lifestyle Art Directors, Kim Burleson, Kerry Lehrke
Spring Summer 2014 & 2015: In-Studio Photography
My goal for shooting product laydown shots was to elevate the overall footwear appearance through special lighting techniques that bring out the best attributes of the product. I hired a local Denver photographer that specializes in "light painting", a technique that involves multiple shots taken in the dark then composed together in post.
Photographer : Francisco Cruz
Crocs Golf 2014: Lifestyle Laydown Photography
My direction for capturing the golf line was to shoot the product in real environments, highlight the product color accents, and style the product in a fun and compelling way.
Photographer : Francisco Cruz
